Essay --

One of the central pillars of American history and idealism is the concept of manifest destiny. Which according to the Random House Dictionary is the nineteenth century belief and doctrine of the United States, that it was their God given destiny to expand its territory over North America, thereby enhancing their sovereignty and increasing their political, economic and social influence on the world stage. This term was not created until later in the century, post Lewis and Clark expedition. However it was most certainly one of the main goals of the expedition. Lewis and Clark were not the first group of white men to explore areas of the west, though none were quite as influential or as important to supporting manifest destiny. However these two explorers, Lewis and Clark not only supported manifest density, they also made significant contributions to scientific and cartographical knowledge of the western frontier. Their voyage across the United States stands out from other explorati ons of the west, due to the numerous journals that Lewis and Clark as well as their expedition team wrote in, almost every day. These journals represent first hand records of everything they encountered, thus preserving their journey for hundreds of years to come and allowing for their additions to the scientific community of the United States to be preserved. When Thomas Jefferson was elected as the third President of the United States in 1801, the majority of the population lived within a fifty-mile radius of the Atlantic Ocean, very little was known about the west. Though what was known was grossly outdated information from the French traders as well as British and Spanish explores in the earlier centuries. Jefferson was a vast believer and suppor... ... as set out by President Jefferson there were many. Not only did they alter the face of this rapidly changing country and its imperial struggle for control over North America, more specifically the Pacific Northwest and the Louisiana Territory. It greatly strengthened the United States claims in these areas through numerous peaceful encounters with the indigenous peoples and tribes, which allowed for increased interest in the American commercial front, which was the fur trade. Their expedition also led to an increase in various explorations and exploitations in the direction of the West. The duo also made incredible advancements in the geographic and topographical knowledge of the Upper Missouri, producing various maps as well as notes on the areas they traversed. Which would kick start the net centuries great migration of American people in to the west.

How I Learned to Read Essay

When I was little my Mom and 2 older sisters enjoyed reading. My favorite books when I was younger were the little Critter books by Mercer Mayer’s, which they would always read to me. Seeing them read the books and watching how everything they had read related to the pictures inside the books made me want to learn to read, which led to me learning to read when I was about 5 years old, once I began reading I couldn’t put down a book. At the age of 4 I learned the alphabet and what sounds each letter made. As I got older I began learning how to pronounce words put together and sentences by using flashcards with pictures on them. When I started learning to read I was happy and anxious. Seeing the pictures with the letter it started with helped me remember how the letters sound. An example is D and then there would be a Dog on the flashcard. However learning to read was stressful to me, I would get frustrated and mad because I couldn’t pronounce words correctly. I thought since I wanted to read that I would just begin to read suddenly. I didn’t realize that to learn to read was a dedication and that it would be difficult at the beginning, and that it meant don’t give up and to keep trying until I accomplished what I wanted to learn. Me wanting to learn to read was a goal I had when I was younger, and not only taught me how to read but not to give up on any goals I might have in life.

Position of the Music Industry Prior to Introduction of Internet Essay

In the music industry prior to the introduction of internet marketing there were different roles being played by different actors of the market. The usual way a product is prepared for market is to contract the artists. The artists who were the content providers record materials which are either their own or provided to them by other writers. This is clearly depicted in the figure below. Traditional Value Chain in the Music Industry Source: John B. Meisel and Timothy S. Sullivan The recordings will be done on the basis of the contracts entered into with the recording companies. Hence the power and control over the supply of the product remained with the record company. The recording company thus would be regarded as the holder of the major item of value in the supply chain being the exclusive rights over the recorded artists’ content. (Hardaker and Graham, 2001) Most of the part of the distribution is in the hands of the record companies and they also retain the rights to select the suppliers. The distribution and supplier selection is based on the record companies’ perception about the quality of the recording and the music, past reputation of the suppliers and the contract price for the recording. In return for the content in the form of recording, the artist is compensated by the provision of promotions for the recording and its merchandising in connection with the sales there of and the distribution of the content as a saleable commodity – CD for example. It was usual in the traditional music industry that the major record companies have their own distribution channels and businesses. Hence it would become necessary for a retailer to source his music products from different sources. Sometimes the retailer may have to place orders with major record companies and up to 20 other firms from the independent sector. The new releases of music albums or other sales of the record companies are usually handled by the wholesalers. If the retailer would like to follow the wholesaler route then he might have to order through only one wholesaler. The main wholesalers also offer another service called ‘rack jobbing’ which is a different method of supply being adopted by them. The function of a rack jobber includes the supply of complete package that contains records and other promotional and display materials. It is also the duty of the wholesaler to keep a regular stock usually on a sale or exchange basis. Just as the advancement in the telecommunication had its effect on all the other sectors from airline reservations to banking and related financial services the music recording industry has also been severely impacted both positively and negatively observes Eric de Fontenay. In fact the impact of internet on the music industry is much more profound than on any other industries. Despite the fact that the entertainment related products and services have taken their own time to develop and take advantage of the improvements in digital technology over the decades, during the intervening period the overall structure of the industry has remained dormant. The reasons for the industry to remain without major changes can be traced to the following reasons: 1. The cost of creation of content has always remained higher and this prohibited any new entrants in to the industry. 2. The structure of content ownership and rights of licensing system remained unaltered thereby keeping the structure of the industry in tact. 3. There has been a continuous necessity for the presence of a distribution network almost everywhere in the world irrespective of the geographical barriers. This has restricted the existing firms to make any changes in the structure. There was no possibility of new firms entering the market in view of the high capital intensive nature. 4. Similarly there had always been a constant scarcity for the distribution networks which also prevented any new forms of distribution or change in the structure of the distribution networks. (Eric de Fontenay) The internet has affected the music industry in so many ways. It has made the industry incur additional costs in completely restructuring itself. Further the internet has reduced the entry barriers. This was possible by a considerable increase in the number of downstream outlets having varied nature. At the same time the internet has provided the actors in the upstream end to enjoy greater control over the aspects of content ownership, production and distribution. This has created a distinct fear in the record labels that they cannot eliminate the possibility of getting bypassed by both the markets in the downstream and upstream. This impact has created the following reaction on the part of the traditional industry actors. They tried to impose the existing rules and procedures to the new medium so that they could exercise the same leverage and control over the market. The process by which they attempted to do it involves a twin aspects strategic approach. At one end they used legal channels to restrict the availability and use of the new technology in the Industry. On the other end they adopted new technologies to tackle the potential legal threats that would affect the control derived by them from the traditional systems. This strategy backfired and left them high and dry in the market while new information technology players like AOL, Microsoft, E Music and MP3 took advantage of the stalemate. They reacted aggressively by building their infrastructure and systems for the online marketing and distribution of music. They also involved themselves in the retailing of music over internet. The distribution of revenues in the music industry involves the portion of the performer. As per the contract terms the performer is to be paid a portion of the revenue each time there is a sale of the record. Before the money is paid to the performer the revenue is to be apportioned towards the expenses incurred by the company for marketing and distribution. This gives an opportunity for the artists to earn considerable amounts from the sale of products. For gaining maximum revenue the artists should control the publishing rights to their songs or they have the capacity to negotiate contracts with terms that are favourable to the artists. In the case of revenue distribution Internet has its impact on the industry in the following respects.

Building a ‘Beauty Brand’ Veet India

Building a ‘Beauty Brand’ Veet India Beyond Hair Removal Executive Summary The solution attempts to address the transition of Veet from a hair removal brand to a true beauty brand. Starting with a study of the depilatories market in India and Veet’s growth over the years to create a platform, the results of the primary research have been presented. The primary research was a combination of questionnaire based research and PAPIs (paper aided personal interviews). The brand awareness of Veet was measured through both recognition and recall of the brand. The salience for the competitor brands like Anne French and Fem were also analyzed. Responses were gathered to identify the preferred usage locations of hair removal products. The product attribute associations, both positive and negative, were measured. An assessment of the brand personality was also undertaken by means of projective market research techniques. A combination of the strong functional values along with the emotional benefits was used to identify the key categories that were suited for brand extension. Elimination of product categories were based on reasoning related to inappropriate associations as well as data on market dynamics achieved from secondary research. Finally, three extensions in two phases have been proposed with a market potential study for each. Highlights of the communication strategies have also been proposed. The recommended strategy aims to initialize the transition of Veet as a true beauty brand in the coming years. Contents Executive Summary2 Introduction3 Hair Removal Market in India3 Veet in India6 Veet Brand Image6 Primary Research amp; Data Analysis7 Research Overview7 Data Analysis8 Brand Equity, Brand Personality amp; Possible Extensions12 Brand Equity12 Brand Personality Model12 PossibLe Extensions13 RoadmaP amp; Positioning16 Brand Extension plan16 Positioning In New Segments17 Conclusion19 Introduction Personal care sector covers segments like hair care, body care, baby care etc. In India this sector is currently valued at around INR 320 billion and is posting robust growth year-on-year. Veet is player in the niche depilatories segment within this market. Hair Removal Market in India Hair Removal or depilatories segment in India is relatively niche segment. It is valued at around INR 4 billion which means its contribution to the personal care market is a modest 1. 27%. While the market size is small the segment has tremendous potential and has been seeing robust growth year on year. As seen above, the segment was a ‘late bloomer’ showing exponential growth in 2004-05 and in 2006-07. Over the past few years year on year growth has stabilized around 19%. To better understand the nuances of this segment one must look at target consumer segments as well as the competing brands in this space. Brands in Depilatory Segment The brands dominating this segment are: Anne French dominated this category as the first mover and the only player for almost 4 decades. Anne French’s product positioning was primarily functional showing usage and highlighting product attributes. The entry of Veet in 2004 changed the face of the market with player moving from product centric, functional adverts to emotional benefits. Veet’s entry and new positioning strategy also explains the 60% y-o-y growth spurt in 2004-05. Currently Veet is the market leader in hair removal creams with a market share of around 34. 1%. Fem is the market challenger with its presence in hair removal creams and bleaching products. Target ConSumer Segments The penetration of hair removal products is relatively low with the young, single, educated and urban women being the prime users. * With a 68% category penetration there is enormous untapped potential in the segment. However this potential can only be realized with category expansion. * Increasing urbanization and more women entering the main stream white collar work force Growth in consumer base is on the cards

External Scanning and Analysis (Tata Motors) Essay

External Scanning and Analysis (Tata Motors) - Essay Example This is evident by the increasing demand for automobiles, new technologies in the industry, emergence of news products, and ratification of novel regulations to govern the industry. Such challenges create both opportunities and threats to Tata Motors in terms unique market demands. The market trend for automobiles is thriving with young people proving to be the potential buyers for cars. Automobile firms target youngsters who like trendy cars and other vehicles. Despite these changing trends, most organizations have also defined their demands on the kind of vehicles they prefer. Such demands have forced Tata to adjust to the new technologies in making fresh and economical vehicles capable of competing favorably in the market. Companies reminiscent of BMW, Toyota, and Mitsubishi among others threaten Tata Motors. The company has to conform to the new market trends and environmental changes or flourish to extinction. Nevertheless, Tata Motors has thrived to enhance its market share glo bally thus announcing astounding intensification in its revenues in the recent financial years. This illustrates that the company understands its environment and competes favorably with other rivals despite the challenges. Evaluating opportunities together with threats â€Å"Opportunities and threats† form exterior aspects that analyze the market trends during the formulation of future strategies.2 The opportunities deeming for Tata Motors are numerous but depends on its approach to the dynamic automobile markets. One of the opportunities is that the company is able to develop its market presence in many countries globally to enhance its market reach. Additionally, despite the stringent competition in the industry, its rivals might flop. This gives it a chance to boost its market breadth. Another opportunity is that the new lifestyle trends are favoring the Tata cars particularly the ‘Nano-car’ model. Majority of the youngsters prefers to by the state of the art cars giving the company an opportunity to improve and emerge with new products. Additionally, the company targets global niche markets in the compact car models. This grants it an opportunity to storm virgin markets and take root before the flock of other brands. The company also gathers a global influence that grants its some publicity in the market. The market volumes, seasonal fashion influences, partnerships, and well-orchestrated distribution channels are other opportunities enjoyable by Tata Motors globally. The threats engulfing the industry incorporate political and legislative aspects that influence the global markets. Most countries have set rules that might disfavor the automobile industry in terms of importation and use of automobiles. The global uproar on the environmental conservation forms another threat to Tata Motors and other industry players. The threatened world economy, season, climatic concerns, credit pressures, enduring competition, technology developments, a nd changing market demands are other threats that face the automobile industry. Using â€Å"Porter’s 5-forces framework† in evaluating the industry The â€Å"porter’s 5-forces model† illuminates the nature of competition within an industry3. The automobile indu

Jesus and Mohammed paper Essay Example | Topics and Well Written Essays - 1250 words

Jesus and Mohammed paper - Essay Example a number of different ways such as their respective lives, the impact of each other’s death on their own religion, how each individual was worshipped, and the way in which their messages are being displayed throughout the world today. Jesus was a Jew and was born approximately two-thousand years ago in a town called Bethlehem. At that time, the Romans had occupation of the lands of Israel. As such, the Jews were expecting a savior to come along and defeat the Romans. Before Jesus was born, a prophecy was given that he would be the Messiah: â€Å"Therefore the Lord himself will give you a sign. The virgin will be with child and will give birth to a son, and will call him Immanuel† (Isaiah 7:14 New International Version). However, what the Jews considered the Messiah to be was not how Jesus lived. The woman who gave birth to Jesus was a virgin called Mary. At that time, Mary was engaged to a man named Joseph. Because of this, Mary faced many calls of being an adulterer. During Jesus’ childhood, he was taught how to be a carpenter because this was his father’s profession. Once Jesus had reached the age of thirty, he left his hometown and set out on his ministry around the lands of Israel. In con trast to Jesus, Mohammad was born in 570 A.D. and was called Muhummad Ibn Adullah (Slick). (There are a number of variations in the spelling of Mohammad’s name, but for consistency, I will refer to him as Mohammad from here on.) Mohammad grew up in Mecca, the cultural religious center in what is now known as Saudi Arabia. In the early part of his life, Mohammad experienced tragedy as his father died before he was even born and his mother passed away when he was only six years old. Because of this, his uncle Abu Talib took the responsibility of raising him. Later on in life, Mohammad had developed the habit of going up to Mt. Hira to meditate (Slick). During one of his trips, Mohammad claimed that the angel Gabriel appeared to him. This angel instructed him to write the

A World Transformation Essay Example | Topics and Well Written Essays - 500 words

A World Transformation - Essay Example For example, if a person desires to make the world a better place to live in by safeguarding the environment, he should make a conscious effort of choosing the things that he uses, support the manufacturers and retailers which are more environmentally responsible, utilize renewable fuel, segregate waste, and volunteer in environment rehabilitation projects like tree planting. A person cannot start asking the government to institute these changes if he himself is not able and even willing to abide by these practices. It is impossible to influence others without really having the passion and commitment to institute these changes. Secondly, I believe that a worldwide transformation will be a matter of achieving individual moral excellence and discipline. It is irrefutable that the problems we are experiencing now are the results of our past actions and decisions. Thus, this can only be minimized and even eliminated if we choose to abide by what is morally right and restrain ourselves fr om doing wrong. Crimes are hugely a result of moral degradation and it can only be eliminated if each of us commits to a life of moral excellence. Moral excellence, on the other hand, is largely a factor of how we discipline ourselves and stick to what we perceive as right. Changing the world is a huge task which requires serious actions. Transformation is a complicated process which takes time and serious commitment to take place. Changing the world will only be possible if each of us will have the commitment to change ourselves.